Understanding How Google Considers Your Sites PR in Their Algorithm
Many people building their web sites are concerned with PageRank, which is a number value that Google applies to online page content As a web site that contains quality content ages, it can increase in PR. While good content can and will help increase your PR, other things factor into the picture. In addition, links pointing to your content from other web sites will also help the GoogleBot understand that your site has value to others. This increases your sites value and over time the PR.
The value of page content is ranked from zero to ten, ten being the highest value your site can achieve. However, a high PR does not always mean high search results. A site with a zero PR can be positioned higher due to a variety of reasons, including the content being deemed more relevant. Sometimes it’s downright frustrating trying to achieve a higher PR, but these days, webmasters should keep in mind that PR is not the end-all be-all of achieving a high position in the search results.
When Google established the use of PR as part of their search engine algorithm many unscrupulous webmasters began to abuse its purpose by manipulating the GoogleBot into giving their site a higher PR than deserved. This practice is still going on today and often times it is called a Black Hat technique. Yet using these techniques is something that webmasters interested in long-term gains and rewards need to avoid.
It is interesting to note that Google now has a total of 200 different elements that make up their algorithmic equations. PageRank is still one of the more valuable components, yet it is not the only consideration. Google tries to understand the relevance of your sites content by taking into consideration all 200 components including what other people think of your sites content.
One of the most important things you can do to build your sites PR is to provide relevant quality content. It is the springboard to a successful long-term search engine solution.
Let’s consider two important parts that make up a valuable addition to the search engine results.
1. Quality and relevance for your reader is the first consideration. Making sure that the GoogleBot can understand that information is also important. This is where a good understanding of SEO comes in handy. It’s not a secret on how to do this. Google offers an excellent guide for webmasters to help them apply the best type of SEO for both readers and robots. All one has to do is visit Google and read their webmasters guide.
2. Acquiring referral links or “back-links” from other sites that are related to your sites content is the second part. Don’t be fooled into believing that using techniques to fool the GoogleBot offer you anything more than temporary results.
The right way to achieve back-links is through good SEO habbits. Joining social networks, writing quality content and submitting it to article directories or sites with similar content will help you obtain natural quality links.
Buying your way to the top is a bad idea. People who sell back-links do so by way of Link Farms. Avoid paying for this type of service. Once Google locates these types of services all links are then recorded. If the trail of links leads to your site, it could result in your site being penalized and or removed.
Google is fighting very hard to weed out sites that try to buy or manipulate their way to the top of the search results. There is no need to worry if you simply work at offering your visitors the relevant quality content they seek. Using these methods will help your site gain a higher PR over time and the results will be long term and rewarding.
At Redding Search Engine Optimizationwe strive to help other webmasters and business owners gain better visibility through Google approved SEO methods. This includes both onsite and offsite content management. Visit ReddingSEO.com to learn how we can help your local business gain more visibility online.
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