5 How To Tips To Increase Your Click Through Rate

What is CTR? Well first CTR stands for Click Through Rate, which is the percentage of your webpage readers who click on your hyperlink or ad.
Example: If you see that 5 of your 100 visitors today clicked one of your hyperlinks or ads you have a 5% CTR. If you received 20 clicks from those 100 readers then you would have a respectable 20% Click Through Rate or CTR.
It’s hard to make money online when you don’t get visitors who click through on your money links. So let’s go over a few helpful tips that have helped me increase my own CTR.
1. Write Quality Keyword Focused Content
When it comes to creating content many online marketers today seem to go for quantity over quality. While this strategy may help to increase the number of visitors it won’t do much for your CTR.
Article spinners like The Best Spinner, Magic Article Rewriter and SpinChimp will help you create multiple articles from just one article but without quality content to start with you won’t see your CTR increase.
Most marketers today will use spinners to replace synonyms which isn’t going to make your articles any better than the initial article you started with.
Quality over quantity wins the clicks hands down and only takes a little longer to create content that will attract the clicks.
This happens by properly researching your target audience for your niche.
2. Make Your Site Appealing To Your Visitors
One’s content is not always the reason people leave a website without clicking your link. I have left many pages because I have to strain my eyes trying to read the content because of loud or conflicting colours, fonts that are fancy but hard to read and of course those over animated banners that are too distracting.
You need to always be thinking ‘How can I make my page better for my visitor?’
This means first choosing a website theme wisely, thinking about what your readers will be seeing while reading your pages.
I personally use XSitePro 2 when creating websites for myself and clients. I can say all kinds of great things about XSP2 but it’s better if you just follow the link above and see for yourself.
When I am blogging, which I do on a regular basis I use self hosted wordpress blogs. I don’t much care for free blogging sites as I have had a few very negative experiences with them.
There are lots, well thousands of wordpress blog themes you can find online that won’t cost your anything. Find one that fits your niche but be sure your readers will like it as well. It’s about ease of reading without distractions.
3. Make The Right Keyword Choices
So you have followed tips 1 & 2. Your paying attention to quality content instead of quantity. Your website theme is easy on the eyes. But, your CTR still hasn’t improved, what now?
A huge mistake new marketers make today is going for keyword phrases that are the top keyword in that niche. Without researching to find out your competition you may well be going for keywords that you just can’t compete with when first starting out.
The key to keyword success is finding the keywords that get low traffic as the top sites tend to go after that higher traffic keywords. Start this way and build over time, even use top keywords in your content, just don’t rely on them for instant income.
4. Make Your Articles Scan-able
Life some times seems to go too fast which makes people feel they have to rush at everything they do and part of that for people seeking information about a product is being able to scan articles quickly to find exactly what they want without wasting their valuable time.
This need for speed to read is easily solved with a few relevant images and heading to break the article into sections, making it a breeze to scan through.
Using this article as an example you can see I have written 5 tips and made 5 headings that stand out so my readers can look at the heading and skip to those that need reading.
5. Simply Asking For The Click
When I talk about asking for the click I am not referring to Adsense type ads as it’s against policy.
Don’t be shy about asking your reader to click through to your money site or pages with more information, as long as it’s not against any affiliate policy.
In conclusion
It doesn’t take much to lose a reader, maybe permanently so it’s important to take care when you are creating content for them. Content that is easy to read, no distractions, easy to scan using headings to break up the text for more white space and ask for the click.
Each step you take to improve your reader’s experience is a step closer to getting that all important click through rate increase well all seek.
Related articles
- Higher CTR Through Longer Ad Titles – Good Move Or Bad? (searchmarketingstandard.com)
- Google Click Through Rate Data… Even Less Accurate Than We Thought! (epiphanysolutions.co.uk)















