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Many people who are just starting an internet marketing business have very basic knowledge of search engine optimization (SEO) techniques. Beginners want their sites to rank well in the search engines without realizing their sites might be the problem. This article presents 6 SEO mistakes to avoid.

1. Frames – Many web pages are formatted using frames, especially if a novice page builder built them.   The problem is that search engines have a hard time tracking content inside the frames.Search engines cannot distinguish which frame contains the main content.
2. Flash – A lot of websites use Flash to make their sites stand out. This might look good, but in terms of SEO, it means nothing. Unless you can generate massive traffic by word of mouth, you should avoid using Flash because search engines cannot read Flash files.
3. Keyword Stuffing – If you use too many keywords, your ranking can go down. Having too many keywords causes search engines to think that your page is being spammed or that it is artificially created. Search engines want unique content.
4. Keyword Hiding – This is related to keyword stuffing.  Hiding keywords by making them the same color as your background will cause search engines to downgrade your ranking.  This again has to do with the search engines seeing too many keywords as spam. Search engines do not like to be tricked.
5. Text Inside Images – Sometimes marketers post images with a caption that is already embedded into the image. It is better to post the image separately from the caption.  The reason is that search engines use something called “spiders” to extract information from your web page. Spiders will assume any embedded text in an image is part of the image and will skip over this text. Captions written in HTML will be read and included by spiders for SEO purposes.
6. Javascript Links - Make sure all your links are HTML links as opposed to links controlled by Javascript.  The spiders will include those links when they are extracting information for ranking.

When an internet marketer is just starting out, search engine optimization can be a daunting challenge. By avoiding these mistakes, internet marketers will be off to a good start.Avoiding these mistakes as well as implementing other SEO techniques will cause your page to be ranked in no time.

If you found this article helpful, you can find many more step-by-step videos at:

http://www.CouchPotatoDollars.com

The author, Dean Lee,  is a member of Maverick Money Makers, a club where he is learning to make over $4000/mo.  You can join too by visiting http://www.CouchPotatoDollars.com

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