A Yorkshire Terrier puppy, aged 4 months, disp...Image via Wikipedia

A crucial step toward the success of your website or business online is being able to raise your ranking on Google using search engine optimization or at the very least improve your knowledge on it. A majority of people online make use of search engines to search for something, and the most popular search engine in use is Google. Plain and simple, if you want your website to be found then you have to find a way to dominate by establishing a good search engine optimization strategy. Here are 7 steps that can help you achieve this.

1.  Create Great Content

As the saying goes, content is king.  The importance of having high quality, relevant content that is updated regularly cannot be understated.  If you have a quality website, it makes all the other steps easier.

2.  Use smart, targeted keywords

Keywords are the words and phrases that people type into a search engine to find what they’re looking for. The keywords you choose will define your site and who see it.  Know your niche and who you want to reach.  Research your target audience, research your competitors, both successful and unsuccessful and learn both from their successes and mistakes. You can also maximize your keywords by optimizing different pages within your website to different keyword phrases.

3.  Write articles

Submitting articles has become one of the most popular methods to drive traffic to your website.  Not only do the articles generate traffic, they provide non-reciprocal links, which are the most valuable kind of links according to Google’s ranking system. Make sure the content is relevant to your site, and that the quality of writing is as high as what is on the website; these articles are your best advertisement for what your site has to offer.

4.  Use directories

One of the fastest ways to get non-reciprocal links is through link directories. There are literally hundreds of them you can submit your URL to for free or for a fee. The only issue with this type of link building is that it is time consuming, however the results in terms of the traffic it can build over time and the improvement on search engine rankings can make up for the effort. A majority of the good directories are manually reviewed and edited by their owners so you have to ensure that the quality of your submissions are also good to pass and be listed.

5.  Use pay-per-click advertising

Pay-per-click advertising is not the steal it once was, with popularity of the search engine optimization tool driving prices up, but it can still be a valuable and cost-effective method of improving your ranking when used properly.

6.  Don’t forget your meta tags and HTML code

While optimizing your website content for the proper keyword density is an obvious choice, don’t forget about the text that you don’t see, but Google does. Good search engine optimization includes adjusting all of your meta tags and HTML code to also reflect your chosen keywords. If you have a website about dog breeds, why label a picture “photo 1” when you can label it “purebred Yorkshire Terrier at play”. These are a great way to up your keyword density without making the content sound unnatural.

7.  Create a valid Site map

An easy way to make the most of your search engine optimization is to add a site map to your website. You can either have an actual webpage that can be used by both your viewers and Google, or you can also use an XML file, which, while not visible to the public, will also Google to easily spider your site. Google.com offers free tools and scripts to help you easily build a site map.

The bottom-line is if you are able to implement all of the above steps then you are already on your way to getting a foothold on dominating the search engine rankings. What makes it difficult is having the time to implement them effectively and efficiently, and this is where Portal Feeder comes in. Portal Feeder gives you the tools, training and strategies that will enable you to enhance your knowledge and optimize your time in doing the steps above which reduces the amount of time you do them.

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