It is not uncommon for an affiliate to join a program, promote it for a few months and then become inactive.  This may be due to a personal problem that takes their mind away from work or perhaps they found a new product that has caught their attention.  This brings up the question of how to motivate your affiliates to keep at it.  One way is to hold contests.

Affiliate contests are a great way to jump-start sales, motivate affiliates and add a bit of fun to your affiliate program.  By holding a contest, affiliates receive a gentle reminder of the product and program.  Contests also give affiliates a fun goal to strive for.  Plus, who doesn’t like to win a contest?

Some people are naturally competitive.  They do not want to think that someone else can do a better job than they can.   They will work hard to win the contest because they want to be “number one.”

Other people simply enjoy the recognition that winning a contest brings them.  They want to feel appreciated and by winning a contest they will know that you are aware of, and appreciate, their hard work.

There are many ways to hold a contest.  Many contests are based upon who has the highest level of sales.  You can base that on a dollar amount or the number of products.  If you offer more than one product, you can base the contest around one product in particular.

If your affiliate program is tiered, meaning you offer your affiliates a portion of the commission earned upon the sales of the affiliates they have personally recruited, you can choose to offer a recruiting contest.  The winner is the person who recruits the most affiliates in a given month.  This type of contest can help you add a significant amount of affiliates to your program in a short time as well as motivate affiliates to promote the program and products more.

If your affiliate program happens to be full of people who are not very active, offer a contest where the winner is the person who has shown the most improvement over their last month’s sales.  Let affiliates know that they don’t need to sell 10,000 products in order to compete with a super affiliate.  Let them know that someone who sold 1 product last month and 10 products this month, just had a 1,000% increase and could end up winning the contest.

You can choose any type of prize for your contest.  Cash is always a popular prize among participants, as that is something that everyone can use.  Some people may enjoy receiving an extra commission percentage, especially if they sold a lot of products that month.  Other ideas include a gift certificate to a restaurant or even a pampering treatment at the spa.

Holding a contest will definitely add to sales and provide some fun and friendly competition to affiliate program.  All the while, building the program and creating more income and less work for you.

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