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Conduct Affiliate Q&A Sessions
Posted February 11, 2008 , By webmann
Taking care of your affiliates is as important as taking care of your customers. They promote your products and bring the customers in, so they deserve to stay informed and have their concerns addressed. Conducting affiliate question and answer sessions is a great way to keep your affiliates in the know.
Q&A sessions are a convenient way for you to answer any questions your affiliates may have. Several affiliates may have similar questions, and a group question and answer session allows you to answer it once instead of several times. Affiliates can also learn from questions of other affiliates that they may have never thought about asking. The result is affiliates who are better informed and feel good about your company.
There are a few ways that Q&A sessions can be held. There are:
- Conference Calls - There are lots of conference call services out there. Some are free for small groups, only requiring each participant to pay long distance charges. Those that cater to larger groups may charge a monthly fee or a certain price per caller or conference.
- Online Chats - Chat rooms are inexpensive for everyone involved. Webmasters of other sites may let you use their chat rooms for free or for a small fee. You could set up your own. Prices vary, but if you don’t mind some advertisements you may be able to get one inexpensively.
- Webcasts - If you have the equipment to broadcast over the Internet, a webcast or video chat is a great way to have a Q&A session. It lets participants put faces with names, and that makes some people more comfortable asking questions. Those who prefer to remain anonymous could send their questions in via email or instant message.
If your group is fairly small you could start the session by having everyone introduce themself. It will help break the ice and make people more comfortable asking questions. Then you could answer questions that you’ve been asked individually before taking questions from participants.
How Often Should I Have Q&A Sessions?
How often you should have question and answer sessions depends on how many questions you’re getting. You could choose to have them once every month or two. If you are making changes in your affiliate program, a Q&A session might be in order shortly before or shortly after those changes go into affect. If they are big changes or you are introducing a new affiliate interface you could have sessions every couple of weeks until everyone is comfortable with the changes.
Answering your affiliates’ questions is essential to their success and yours. Having organized Q&A sessions allows you to address questions without going over the same ones over and over. It also builds a rapport between you and your affiliates, leading to greater loyalty and potentially higher profits.
affiliate marketing affiliate programsRelated posts:
- Be Available For Affiliates
- Benefits of Hiring an Affiliate Manager
- Affiliate Marketing: Tips For Affiliates’ Success
- Affiliate Marketing - How To Recruit Affiliates
- Create an Affiliate Center for Your Affiliates
Topics: affiliate programs, affiliate marketing |
February 11th, 2008 at 6:29 pm
affiliates help me in as much as drive traffic to my blog as well as keep myself inspired just by their presence.