If you are trying to make money from blogging or some other online venture there are certain things you must do if you are not to fail: you must get visitors and you must rank in the search engines. You can achieve both of these goals by paying for visitors at the search engines via pay per click or you can get visitors for free using article marketing.

The first thing you should do is research your article marketing topic. There are many excellent keyword tools available to help you choose which keyword phrases will bring you visitors but also you need to make sure there is little competition as well or you will not get good rankings at the search engines. Your targeted phrases need to be related to your sites topic and be getting plenty of search queries but not too many results. Read a more detailed post about keyword tools for a better explanation.

Once you have picked out your keywords you will want to use it in your articles title, a few times at least in the first paragraph, once or twice in the body and once again in the closing for optimum results.

Always write for the reader when article marketing. In other words write it for people, not Google. Yes you can help it rank well by research and keyword tools but it’s no good being number 1 in Google if no one reads the article. Keep it simple and to the point. Use bullets or numbers as they get your point over better.

Once completed, read it several times and make sure it is written correctly and that you have your keywords in the right places. Once you have done that, check it again, several times. If it doesn’t quite read correctly, rewrite the part and don’t forget, while you may be an expert on the subject, your reader is not.

Summing up your article is the most important {part-section} and many who rely on article marketing miss this part all together. Your article gives the reader information that they have searched for but now you want them to be hungry for yet more info by going to your own site. Make it clear the benefits of clicking your link and visiting your site. Simply asking for the click doesn’t cut it any more. Explain to them exactly why they should and what they can expect to find: a a more detailed article, A valuable resource they can use etc.

Finally be choosy where you submit your articles and it helps greatly if you rewrite it every time you submit it somewhere new. Submit the original version to ezinearticles.com and hang fire until they accept it before submitting it to any of the other directories. This is because ezinearticles are the busiest article directory so get the most visitors but they won’t articles that have already been posted on other sites.

Article marketing is still the easiest means of promoting a business online without spending ridiculous amounts on advertising. Just 1 article every day means around close to a hundred articles on perhaps thousands of other sites in just three months time all with links promoting your blog.

When you see the great results and want to go to another level with your article marketing take a look at submitting your articles to Article Marketing Automation. The articles take longer to write but the benefits are ten times better than normal article marketing.

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