search engine strategy Archives

Shiny happy people
Image by Donna Cymek via Flickr

Basically Search engine optimization or SEO is broken down into two key areas. 1) On page and 2) Off page optimization. On page optimization involves optimizing the pages of your website for relevant keyphrases, in order to improve their positions in the search engine results pages (SERPs).

Optimization is about keywords and phrases and the more unique your write your title and page content, focusing on just one or maybe two keyword phrases. Don’t use the same keywords for all your pages or the search engines may see you as spamming the search engines.

Add your targeted keyphrases to the navigation links within your website and the use the keywords as your anchor text for links. Don’t make the mistake and think it’s alright to use the phrae ‘click here’. It’s NOT a keyphrase and you won’t get the traffic you expect using useless phrase like that.

If you are offering affordable SEO services then you link should look like: Affordable SEO Services as it will work much better than ‘click here’ will. Once you know what keyphrase you will focus on stay on topic or you will dilute the effect in the search engines.

NOTE: One or two links per article or post is fine, any more may just look spammy and cause your visitors to ignore the page and move on elsewhere. Think about how you feel when you are on other people’s sites where they have too many links.

Give your images relevant names so they become part of your SEO efforts and use the ALT tag to include a brief snippet of text to describe the image. Keep your images keyworded.

Search Engine Optimization is a long and sometimes laborious task but if you get the groundwork right from the start then it’s easy to build on.

Reblog this post [with Zemanta]

Post to Twitter Tweet This Post

3debookAre you curious about knowing the keywords Google thinks are the most relevant to your google search query? And wouldn’t it be great if these results could be kept up todate all the time? To make it even better how about being able to access the information anytime you need it through any browser you prefer?

I thought you might be a bit curious, so keep reading.

It’s all about being RELEVANT

Relevancy is at the very core of Googles search results.

Google’s goal is to satisfy the end user by giving those searching the most accurate and relevant results they can. Google has been at this long enough to know what happens when you stop producing relevant search results. They would become just another search engine and would no longer be king of the search engines. Which would drop them in the marketing and that means lost revenue.

A good example of a search engine losing market share is AltaVista. I remember many moons ago that they were great and had the potential to become the best but they let Google stomp all over their dreams. Now most newbies have never heard of AltaVista.

I love Google and use a lot of their tools but you can be sure that I would not stay if they started to slack off and let another search engine become better than they are. My loyalty lies in my success so I move to where I get the best.

Google is very aware of this and do what must be done to stay on top so I keep using them all day every day. As long as they keep me happy I am loyal.

Google Gives The Most Relevant Results, So Use Them

Ok, so given that Google is currently returning the most relevant search results, has the lions share of the market when compared to any other search engine, and its clear that their primary mission is providing relevant results to their users. Why would I ever use another search engine?

Now that you know how I feel about Google let’s look at how we could get more trageted web traffic to your pages.

Let’s start with the keyword phrase web traffic

When I entered that search term or phrase into google, I get the first 10 of about 57 million so there are a few people searching and talking about this phrase. Note the sponsored ads about the listing and to the right, you can be sure Google is making a profit which is a great incentive to do better.

Be sure you check the bottom of the search results page for: Searches RELATED to: web traffic.

I think it’s pretty cool to just be told what Google thinks are extra keywords that are relevant to your origninal search. Google actually display to you the keywords that they deem to be the most relevant to your search phrase. Note that each related phrase is clickable which means you will get another listing with more related keywords again, at the end of the listing.

Searches related to:

  • google web traffic
  • web traffic rankings
  • increase web traffic
  • measure web traffic
  • web traffic report
  • internet traffic
  • track web traffic
  • web traffic generator

They all seem pretty related to my original search.

So remember the next time you perform a search using Google be sure to check out the related search phrases at the bottom of your search results.

Check out 3 Steps to Search Engine Success today.

Reblog this post [with Zemanta]

Post to Twitter Tweet This Post

Wordle Cloud of the Internet Marketing Blog - ...
Image by DavidErickson via Flickr

The very idea of Internet online marketing advertising business sounds complex and impressive, but it is just a matter of appearance resulting from the combination of two crucial elements to Internet businesses: advertising and marketing.

These two are in fact the pillars that make a business run online: when you fail with the marketing, the advertising won’t go too well either. The same situation becomes obvious the other way round, when a good job is done for both marketing and advertising.

At present one doesn’t have to be an expert to deal with such issues: just contract an Internet online marketing advertising business to cover all the aspects of web development.

The challenges one is up against for the matter include not only Internet advertising, but search engine optimization, online marketing campaigns, web site traffic optimization, search engine visibility growth and so on. When a web site that promotes a certain service or product manages to increase relevant traffic while reducing the number of random visitors, this means that positive development has been achieved for the business. The methods to achieve each and every of the above mentioned objectives are manifold and they could differ with different marketing agencies.

Any Internet online marketing advertising business depends on the competence of advertising and marketing specialists. Only a team of professionals can envisage the marketing plan to create various search engine strategies meant to position the client-company as high as possible in search engine rankings. It thus becomes relevant that well combined marketing and advertising principles will increase the number of well-targeted visitors. One should know how to approach a client in order to be able to sell and this is the down-to-fact translation of marketing into advertising.

Other relevant aspect that reflects this interdependence can be identified in the exact steps taken in the direction of web site promotion. Thus, online press releases, posting ads on blogs, creating periodical newsletters, maintaining client relations, optimizing site content with key phrases, all these make the advertising means of promoting a business while relying on all the marketing strategies that keep a customer’s interest vivid in a certain product. A good Internet online marketing advertising business will do this and a lot more for the adequate business growth that keeps things running. Yet, it is important to stress out the fact that the web developer has to take an active part to the analysis and monitoring process all the time in order to really stay in charge of the company’s development.

For more free advice visit Start Your Own Work At Home Business….

Reblog this post [with Zemanta]

Post to Twitter Tweet This Post