Small Business Technology Summit 2008
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Some people sell products from other website owners while others sell products and services that they offer. Whatever your online business is, we need to generate a lot of traffic to our website. Of course, you want traffic that are interested with your product or services.

When I started studying internet marketing, I learned about many techniques on traffic generation. Many of the programs and services that I have purchased did not have a lot of effect on my website traffic.

Listed below are the three traffic generation techniques that I found most effective:

  • Text Link Advertisements

Linking can be by either paid or unpaid methods. Adding links in e-zines or in other websites are some examples of paid linking methods. Make sure you need the traffic from that source before buying advertising space to make the most out of your money. For ezines, make sure they have a good number of subscribers before you advertise.

The unpaid method is through article creation . If you keep doing this, it will definitely make a good impact in your business. Keep in mind, your articles should be relevant and address the subject matter of your site and products.

  • Pay Per Click (PPC)

If you have some advertising budget, it makes sense to put it in pay per click. In this advertising method, you create an advertisement like in the classified section of the newspaper and bid on the keywords that you would like to target. This takes time, energy, persistence and money  and research unless you know the google secret loophole by now. Make sure you understand the rules of the search engine where you want to do PPC before you start your campaigns.

  • Search Engine Optimization (SEO)

The main goal for SEO is to make sure your website is ranked well in the search engines by optimizing your website. Although you get free traffic with SEO, optimizing your website can be time consuming.

These are traffic generation tactics that are the most effective.

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