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A key element in the online business efforts of many Internet marketers is e-book sales. The large majority of online marketers – either in the capacity of an affiliate or an author – will have sold, or perhaps given away (possibly as a bonus) e-books at some point in time.

At the moment, the majority of e-books are published in PDF format, suitable for the ubiquitous Adobe Acrobat reader. Almost everyone already has a copy of Acrobat on their computer, so this makes a lot of sense. Even if someone does not have a copy of this program, all they have to do is visit the Adobe website where they can download Acrobat free of charge. Whether you have bought PLR rights or written your e-book yourself, publishing it should be a fairly simple process. There are plenty of programs which will allow you to generate a PDF file. All you need to do after that it is find a way to market and sell your e-book. Many marketers opt to use Clickbank for this.

However, there is a fairly new publishing method available which you may not have considered up to now. Right now the Amazon Kindle e-book reader is a hot, “must have” gadget. It really is a well-designed piece of consumer hardware. The fact that nearly every new e-book reader that shows any promise whatsoever is christened the “Kindle Killer”, shows that the Kindle is not just the current market leader, but is the industry standard which all new e-book readers will be judged against. The thing to note, from a marketing perspective, is the fact that more people use the Kindle than any other kind of e-book reader.

Apart from the technology of the hardware itself, one of the key elements in the success of the Kindle thus far, has been the large selection of Kindle books available on Amazon’s website for readers to choose from. At this time, there are more than 420,000 Kindle books to choose from – and this number is increasing at an average rate of 500 new titles daily.
Which is interesting, but what opportunities does it afford you as an Internet marketer? The Kindle, in addition to providing new ways of reading books, also provides new methods of publishing.

As long as you have an Amazon account – which is free (if you’ve ever bought anything from Amazon you already have one) – you can quickly and easily publish your own Kindle e-book. All that you require to do is to save your book in HTML format, and then upload it to the Amazon Kindle store. The largest bookseller in the world could be selling your e-book to a massive audience within a few minutes.

You can set the price of your e-book at whatever you wish. However, if you set the price of your e-book somewhere between $0.99 and $9.99, you will retain 70% of the selling price for any book sold. A small deduction is supplied to cover delivery costs. Typically this is no more than a few cents and is set by the size, in kilobytes, of the e-book. Admittedly this may be somewhat less than you might expect to achieve by selling a $97 e-book, but the possibility of achieving a large sales volume, combined with the fact that the process is completely free, could make it an interesting option for you.

The Kindle is often presented as a future of reading. This applies equally well to both conventional books and e-books. Publishing your own Kindle book could be an excellent opportunity for you to be involved, and to profit from, a new technology in its early, developmental phase. So why not consider a Kindle edition for the next e-book that you decide to publish?

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