How to Sell Advertising Spots On Your Blog

- Image by sillydog via Flickr
By this time, you must have heard about media advertising kits and what they can do to help you make money blogging. But what exactly is a media kit? Basically, it’s a page that’s crammed with information that should draw in advertisers and make them interested in putting up an ad on your blog. It’s what you should put up if you’re at a point where direct advertising is your next step, and your eager to step up your efforts at monetizing your site.
Nonetheless, a lot of bloggers are still a little clueless about what their media kits should be like. What should go in it, and how should it be written? We’ve gathered a number of tips to help you put up your own media kit and make the whole process a little smoother for you:
1. Keep it simple
“The cardinal objective of this blog is to proffer visitors with real-time information and analyses of current trends in the multimedia sphere.” Sounds good? Probably if you were writing a thesis, but if you’re putting up a media kit, this sentence alone will be enough to drive away advertisers. Don’t consume their time by whipping out sentences that are long-winded, ambiguous, and boring. Short and sweet is the way to go with media advertising kits, so keep things simple, and direct to the point.
2. Include your blog’s profile and stats:
You should also put up a good blog profile, detailing what your niche is and what sorts of issues, concerns, or topics that your blog is immersed in. What does your site offer that’s different from the mishmash of other sites out there? Advertisers will definitely want to know.
You should also include the figures on your blog stats to show how much traffic your blog is getting, and where your visitors are coming from. You can even sneak in a screen shot of your Google Analytics page, just to show potential advertisers what the deal with your site is.
3. Give clear information on your ad packages:
Don’t give advertisers the runaround by being mysterious or unclear about your advertising packages. Make sure to include information about the size of your ad space, your rates, the terms of payment, and which spots in your site are up for grabs.
4. Create a page exclusively for it:
Finally, make sure that your media kit is in a prominent, conspicuous spot where advertisers can easily find it. Put up a tab or a new web page that’s exclusively devoted to your media kit, and make sure that your advertisers see the link right on your landing page.
Now that you’re all game to seriously make money blogging, creating a media kit should be one of your priorities. This way, advertisers will be aware that you’re willing to accommodate them in your site, and that your blog is the perfect place for them to put up their ads in.
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Tagged with: blogging • blogging for money • e commerce • ecommerce • make money blogging • make money online • online business • sell products
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Always a good idea to get your alexa rank down as many advertisers look at this to see how popular your site is even though its not accurate.