Article directories are still one of the most reliable and popular methods of getting links to your site by submitting your own link embedded into the article. In other words, article marketing. If you do nothing more than submit the article you will have a collection of keyword anchored links that are, hopefully, pointed to some of your deep pages at your site.

This {lower|basic} level of article marketing is a good source of links, but with some more work the links could become great links. What happens is, submitting a new article creates a new page in the article directory and this article will begin its life as an NR page rank. In order to get page rank authority a web page needs links and the more sites that link to your article, the higher the PR authority it will attain. And the higher the PR, the more powerful the links from that site down the track. The article is more likely to be indexed quickly if it receives links.

The question is how does your article get links to it? You build them, of course.

Making Use of Social Bookmarking

I’ve heard that people use the social bookmarking sites to get traffic to their websites. Using social bookmarking sites to make friends is only on of the uses that can be made with those site. The Internet Marketer can make use of the social bookmarking sites for a completely different reason and that is for the power that the backlinks indirectly can give your website.

An effective article marketing strategy involves using your social bookmarking account to bookmark your article. Imagine after submitting your article that you then point, say, 20 links from social bookmarking sites at it. There are so many different bookmarking sites so it’s really up to you as to how far you actually take it.

Going Beyond Mere Article Submission

If you’ve written one article and submitted it to an article directory, it’s only a small step to rewrite the original so that it will be unique enough to be able to submit it to another article site. This is called article spinning. You’re after changes to the original article of more than 40% which is fairly easily done by moving a few paragraphs around, rewriting some sentences and replacing words with synonyms. Spin the original once and a second article is the result and when that is sent to a second article directory you’ve just doubled the number of links to your site with that one original article.

You can take the process further. Using some spinning software you simply have to put in a little time and effort to think up enough alternative phrases, sentences and words to make the resulting articles unique. Obviously, the more work you put into altering the original article, the more unique your articles will be. When you do this you should also remember to create alternate article titles, summary boxes and author bios (which is where your links will be embedded).

The process of visiting each article directory manually and submitting your spun articles follows once you’ve created your folder of spun articles. Taking notes of what you are doing is vital. The links won’t be effetive until the article is indexed in the search engines so sending links to your articles is crucial.

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