WordZe Keyword Research Tool

The WordZe Keyword Research Tool

will help you find more keywords by searching for related keywords, then dig even deeper with other tools to learn about the industry, keyword search history, or to dig deep into the search engines to see what online marketers are optimizing for.

First we need to understand KEI…

KEI - Keyword Effectiveness Index is an important measure that will help you increase your web site traffic more effectively. It does require a bit of work but that gives you the edge as most marketers don’t understand KEI so they ignore it, great for you, not so good for them.

The higher the KEI, the more popular the keyword phrase is, and the less competition it has, giving you a better chance to reach the top 10,20 or 30 position in the search engines.

Options

Before you hit the search keyword database button to get the results for your keyword phrase click the Options link below the text box.

Here you will find a few helpful options.

1. You can set Filter Options to filter out Adults sites, Drugs, Gambling and Warez & Hack sites. You can choose any one of these or the option to filter all of these topics.

2. You can also specify how many results you get per page. You can go with the default of 20 or as high as 100. I personally set it to 50 keywords.

3. Exact Match/Broad Match/Any -

Exact Match means your keyword phrase, ex. backyard gardening, would show backyard gardening as an exact phrase with other words around it. Ex. Your backyard gardening planting tips

Broad Match means you will find your keywords with other words in and around them. Ex. fly fishing trout could show as fly fishing for brook trout or even fishing for trout on the fly

Any Match is one option I don’t use as I get what I want using the previous two matches. I don’t really see the benefit of this option as it gives keywords based on each word in your keyword phrase.

Once your options are set and you have a keyword phrase you can either select an existing project to add your keywords to or you can create a new project for them.

Then you can click the Search Keyword Database button.

WordZe Keyword Research Tool Columns

When you specify a keyword phrase and hit Search Keyword Database WordZe comes back with the following information about your keyword phrase.

Count - is what Wordze has seen from Internet Service Providers in the last 30 days.

Estimated - is a cross calculation from Internet Portals. Around every 30 days, Wordze will evaluate its estimated traffic by reviewing top ranking sites and/or by us manually running PPC campaigns for keywords in various markets for a better estimate on over all traffic.

Note From WordZe: We estimate that we get anywhere from 7%-13% of total internet search traffic each month from our data sources, therefore we cannot guarantee that our estimated numbers are accurate. However, it will provide you a better understanding of what can be expect from a keyword by comparing our count and estimated data along with other factors like KEI and WordRank.

KEI - is the method of comparing the number of searches for a keyword phrase to the number of results in the major search engines. Keyword Effectiveness Index starts at zero and goes up to an indefinite number. The lower a keyword’s KEI the harder it is to rank for it.

History - shows you how your keyword phrase has been doing over the past 30, 60, 90 days or 1 year. You may also find keyword phrases that don’t have enough data to show so you will get an insufficient data page.

When you do find data you will see a graph based on your keyword phrase and a chart show how that keyword phrase has been doing over that time period. You can easily see its performance because WordZe uses red and green arrows to indicate performance, red is down and green is up.

The Regions section will show you best performance by regions such as United States, Canada, Great Britian and so on.

WordRank - is the method used to calculate the difficulty of a keyword by using multiple factors, like number of links each domain has, domain age, and number of results in the searches.

Wordze uses WordRank due to the overall view that KEI was NOT effective, or even an accurate method to calculate keyword difficulty.

WordRank Index is a compressed view of all the WordRank data that produces results like KEI, where the lower the number the harder it is to rank for.

NOTE: By using WordRank you will be able to get a better view of how hard it is to rank for a keyword. Combining the WordRank Index with KEI results will gage the authenticity of both results better.

Dig - Helps you dig into the search engines to see what other webmasters are optimizing for, or just to find more keywords. The Wordze dig tool will inspect over 10,000 websites, and return the keywords and count in a nice Excel format for you to download.

Dig does take a few minutes so you will be able to start the process and then move on to something else. When the dig is complete you will be able to download your excel file from the download manager.

WordZe makes the task of keyword research so much easier and effective. Come on over and check Wordze and see for yourself. I started with a $1 trial which gave me plenty of time to get used to Wordze and slightly addicted to keyword research.