Most people who build a website eventually figure out that the only way to make anything, no matter how cool your site is, no matter how great the content is – is that traffic is king.

Without anyone seeing the product you are offering for sale, there is no point even trying. Think about it this way – if you have invented something that is truely great and know it will be a big hit. If you spend a ton of dough and advertise in the middle of nowhere, it does not matter because no one sees it.

If you spend your advertsing dollars in a busy city, you will have success because everyone sees it. the biggest and most important difference is traffic. Article directories are like a gateway to the city from the desert.

Submitting your original content to an article directory is very easy, but first you need to do the keyword research. While this may seem slow and boring (or even a pain), it really has to be done to get decent results from your work. The link from the article directory uses the keywords, and they are also used within the article elsewhere as well. The search engines gather and analyze the various keywords used to link to your site, and that is part of a formula that determines placement in the search engines.

Research is needed to define what are useless (hardly used) keywords and super competitive keywords that are a waste of time because they will be too hard to rank with initially. So when you submit your articles to an article directory, you want the keywords to have decent search volume, but not massive so you can get the most bang for your time.

Article directories will then take your content and display it in their directory of thousands of other articles. Users looking for great content for their site will come to article directories to grab it.

Additionally, people subscribe to the RSS feeds from article directories that have them to get fresh content via RSS when it is published. Sometimes an article directory is also considered an authority by Google and others, thereby getting a link coming from that site garners more weight than from other links that do not have this authority.

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