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Are You Giving Your Affiliates Too Much Information?
Posted November 21, 2007 , By webmann
There is a lot involved in starting an affiliate program. There is software to choose, there are program terms to set and there are commission rates to be determined. Once you’re done with all of that you have to get affiliates to sign up.
When recruiting affiliates eager to make money online, you may feel the need to make sure they are well informed. Making sure that your affiliates know program terms and promotion options is a good thing. Throwing too much at them too fast runs the risk of overwhelming them.
What Do Affiliates Need to Know?
When an affiliate signs up they need to agree to the terms of the program. These should be laid out clearly. Many affiliates won’t take the time to read them in full or print them when signing up, so make them easily accessible to the affiliate for future reference.
Once the affiliate has successfully joined the program they will need access to their promotional methods of choice. Dividing graphics, text link, and other promotion options into easy to understand sections will make finding what your affiliate is looking for a snap. They won’t have to wade through a lot of information that they have no intention of using to get to what they will use.
It’s also a good idea to put information about any sales or promotions that are going on in a conspicuous place for affiliates. Many affiliates like to promote special offers or discounts and making them easy to find will ensure that affiliates can access them quickly.
What Do Affiliates Not Need to Know?
Affiliates will want to know how much they have earned in commissions and certain aspects of their conversion statistics. Few are interested in an extremely detailed analysis of their performance. A summary page that shows commissions due and some of the most basic conversion ratios will satisfy the needs of most affiliates most of the time. More in-depth statistics can be included in reports but there is no need to put them all on the first page an affiliate sees when she logs into her account.
Affiliate newsletters are a great way to keep affiliates informed. Cramming too much information into them can turn affiliates off to the point that they may not even bother reading them. Information about new features, current promotions and different ways to promote will keep affiliates informed and motivated. Long-winded State of the Company addresses might put them to sleep.
Affiliates need access to the information they desire. Overwhelming them can hinder them from promoting your products. Keeping them updated with changes and providing easy access to other information so that they can find it as needed keeps them informed without giving them information overload.
Related posts:
- How To Be Successful With Affiliate Marketing
- Affiliate Marketing: Tips For Affiliates’ Success
- Which Software Program Is Best For Your Affiliate Program?
- Create an Affiliate Center for Your Affiliates
- Make Money Online Successfully Recruiting Affiliates
Topics: affiliate programs, affiliate marketing, make money online |
