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The Secret of Anatomize Your Web Competition

Posted November 21, 2008 , By webmann

One of the essential things Search Engine Expert can help you to do to enhance your search engine marketing is to study your competitors. Anatomizing the competition will open new avenues of success in the industry. The strategy is similar in the SEO web design world. The following are the ways to analyze the competition: 
 
URL Structure: Firstly find out how the URL of the competitor looks, whether   they are static/dynamic, whether they are written with words giving a brief idea about the content of the webpage.

Meta Data: One should inspect the Meta Data of the rival's web site. Importance should be given in discover the meta keyphase or keywords that are used in the meta part of the webpages. Are they visible in the title and description for the page One should also check if the meta keywords are visible in the title and description of the particular webpage.

Web Site Map: Easy internal navigation plays an critcal role for increasing ranks. The Google search crawler can spide the web site simply if text based URL are provided to navigate to the inside pages.

Link Popularity: Link Popularity is the key for the success of the website. It is recommended to exam the No. of links that links back to your rival's web site. A # of proper links in the website of the rival will help in the good rank on the particular aimed keywords since google give weightage to the web sites with high link #. This will support you to organize method by which you gain visibility on the heyphase or keywords and generate the internet web traffic.

Site Age –A website’s age is a major factor that influences its rank it in the search engines.
Pages listed– It refers to the No. of we bpages that are indexed in the search engines database. The #1 ranking web sites can be listed easily by the best search engines like Yahoo, Google or MSN.
 
Home Page Page Rank – It is the Google Search Engine PR. Google gives a zero to ten scale for assessing the level of the web page. This is normally dependent on the quantity and quality of incoming URL. It is the most popular metric for all the webmasters to check. It can be find out by the Google Toolbar program or a internet services such as PRChecker.
 

 

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Topics: Online Marketing |

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