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Even in today’s technology driven world, word of mouth marketing is a very powerful way to get tons of new customers to your business. The concept behind word of mouth, or any other type of marketing campaign for that matter, is simple – you reward the person who brings you new business. What makes this kind of marketing so highly effective? We can just take a look.

Many people like to get rewarded for their actions. People especially love to get recognized for what they do as well. Combine these couple of things together and you have got a good incentive for a word of mouth campaign. In this type of marketing campaign, you reward people who give you new business in two ways.

1. You would give them a reward or incentive. The items are countless – service credits, gift certificates, or money.
2. You acknowledge them for their great effort. You can feature their names and thank them for their efforts in your weekly newsletters.

These two things can make people very happy and satisfied – happy to get something useful and satisfied to know that their effort has been successful.

Here are some very useful tips to help you initiate your word of mouth marketing campaign the right way.

1. The incentive that you give should be useful. Money is the most obvious choice, but some people might feel uncomfortable with cash rewards. In my opinion, gift certificates are the best choice you can make. You can get multiple denomination gift certificates from Amazon – they are always an excellent selection. You can also give free food passes for your customers at local restaurants, wine clubs, spas, movie theaters, and so on.
2. Make sure you let your existing customers know that they are being rewarded for their referrals. At your place of business, put a cork board on the wall and list the names of people who have brought in new business on it. This way, your customers can see their names on the board each time they come to your business and this will make them feel really appreciated.
3. When you send out business newsletters about your word of mouth campaigns, you can mention the names of people who have referred a lot of high value customers. Your newsletters reach everyone in your mailing list and you can imagine how happy your customers will be if they see their names in there. This clearly shows your customers that you care about them and you appreciate whatever they have done for your business.
4. If you are conducting a sales event or a meeting, simply ask your existing clients to bring their friends along and offer them some form of incentive for doing so.
5. Whenever your customers bring some new clients, thank them immediately. Call them, send them a mail, send them a text message, or send them a thank-you card. It is important to make sure they understand that you appreciate their effort.

This is pretty much what you need to know about word of mouth advertising campaigns. Keep in mind – the cost is minimal, they increase brand awareness, and increase your customer base exponentially. So, if you want to get the best results, make sure you set up a marketing campaign today.

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