Baby Steps To Optimizing Your Web Pages For More Website Traffic.

posted by webmann in July 31st, 2007

Who do you want visiting your web pages? How do you plan to get them there? What are they going to expect to see when they arrive?

Some thought needs to go into creating your web page content. Your words need to be optimized to the theme of the page in such a way that search engines will index the pages so others can find it. Your theme’s words and phrases, known as keywords, have to have a certain density before they will do you any good. I like the 1% to 3% keyword density to content words.

I like to use keyword phrases that are three and four words long, as it can be tough to rank for short phrases.

Example: Instead of using ‘travel’ or ‘world wide travel’ I might use ‘adventure world wide travel’ or world wide adventure travel

Keep your pages short, less than 500 words. It is better to create multiple pages and get more pages indexed for your target group to find in the search engines.

Start By Optimizing Your Content For Search Engine Traffic That Is Targeted.

Know what your keywords are and that those are the keywords your target group uses. Do some research by using the search engines and the keywords and phrase you believe with attract target traffic. Once you have a results page based on your search criteria start looking at the pages.

Is the site what you thought it would be. Check out the site to see other words and phrase that you may not have thought of yet. Look in the source code for their keywords and meta description. If you are using Windows just right click a blank area on the page and choose View Source.

Once you see the source code you should find the meta tags for both the keywords and description. The description is what could appear in the search engine results page so it should be worthy of reading.

Learn more about search engine optimization for your web site by going here.