Is Your Site’s Search Engine Optimization Really Optimized?

Basically Search engine optimization or SEO is broken down into two key areas. 1) On page and 2) Off page optimization. On page optimization involves optimizing the pages of your website for relevant keyphrases, in order to improve their positions in the search engine results pages (SERPs).

Optimization is about keywords and phrases and the more unique your write your title and page content, focusing on just one or maybe two keyword phrases. Don’t use the same keywords for all your pages or the search engines may see you as spamming the search engines.

Add your targeted keyphrases to the navigation links within your website and the use the keywords as your anchor text for links. Don’t make the mistake and think it’s alright to use the phrae ‘click here’. It’s NOT a keyphrase and you won’t get the traffic you expect using useless phrase like that.

If you are offering affordable SEO services then you link should look like: Affordable SEO Services as it will work much better than ‘click here’ will. Once you know what keyphrase you will focus on stay on topic or you will dilute the effect in the search engines.

NOTE: One or two links per article or post is fine, any more may just look spammy and cause your visitors to ignore the page and move on elsewhere. Think about how you feel when you are on other people’s sites where they have too many links.

Give your images relevant names so they become part of your SEO efforts and use the ALT tag to include a brief snippet of text to describe the image. Keep your images keyworded.

Search Engine Optimization is a long and sometimes laborious task but if you get the groundwork right from the start then it’s easy to build on.

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