Basically Search engine optimization or SEO is broken down into two key areas. 1) On page and 2) Off page optimization. On page optimization involves optimizing the pages of your website for relevant keyphrases, in order to improve their positions in the search engine results pages (SERPs).

Optimization is about keywords and phrases and the more unique your write your title and page content, focusing on just one or maybe two keyword phrases. Don’t use the same keywords for all your pages or the search engines may see you as spamming the search engines.

Add your targeted keyphrases to the navigation links within your website and the use the keywords as your anchor text for links. Don’t make the mistake and think it’s alright to use the phrae ‘click here’. It’s NOT a keyphrase and you won’t get the traffic you expect using useless phrase like that.

If you are offering affordable SEO services then you link should look like: Affordable SEO Services as it will work much better than ‘click here’ will. Once you know what keyphrase you will focus on stay on topic or you will dilute the effect in the search engines.

NOTE: One or two links per article or post is fine, any more may just look spammy and cause your visitors to ignore the page and move on elsewhere. Think about how you feel when you are on other people’s sites where they have too many links.

Give your images relevant names so they become part of your SEO efforts and use the ALT tag to include a brief snippet of text to describe the image. Keep your images keyworded.

Search Engine Optimization is a long and sometimes laborious task but if you get the groundwork right from the start then it’s easy to build on.

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There are millions of WordPress blogs on the internet, but the majority of them are not optimized for the search engines. This article explains 5 ways that you can make your WordPress blog more search engine friendly.

1. Make sure that your permalinks are set up optimally for search engine optimization – whenever you publish a blog post it will have a permanent URL known as a “permalink”. By default, WordPress permalink setting is not optimal, but you can easily edit the settings on the WordPress Dashboard menu, click on this, and then use the custom settings.domain.com/category/postname. This will mean that your blog post category and title will appear in the URL rather than a number.

2. Install the All in One Search Engine Optimization SEO Pack (or a another similar plugin) – the All in One SEO services Pack plugin allows you to add a custom title, meta description and keyword tags for your home page and blog posts.

3. Use Social Bookmarking services to bookmark each blog post – whenever you post to your blog use a social bookmarking service e.g. Digg or StumbleUpon. There are also services such as OnlyWire and SocialMarker that will let you submit your site to multiple bookmarking services at the same time. Social bookmarking can give you additional traffic to your blog, and give you a back link to your blog posts.

4. Optimizing your blog home page – this is your blog home page to get more traffic then any other normal web page. You can increase the number of visitors, even more by optimizing your home page. Pick 1-2 keyword phrases for your home page using a keyword research tool such as the Google AdWords keyword tool and choose one or two phrases that are related to your niche. Ideally, these phrases should be a few thousand dollars, the monthly search and competition, and should not be too harsh. To ensure that you include in the title tag, meta description, and the entire contents of your blog home page a permanent reference to these keyword phrases.

5. Install Google XML Sitemaps plug-in – This will not increase your search engine rankings, but there is a site map will help to ensure that the search engine index of all posts and your blog page. You can use the Google XML Sitemaps plugin to create a sitemap for your blog map.

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