Basically Search engine optimization or SEO is broken down into two key areas. 1) On page and 2) Off page optimization. On page optimization involves optimizing the pages of your website for relevant keyphrases, in order to improve their positions in the search engine results pages (SERPs).

Optimization is about keywords and phrases and the more unique your write your title and page content, focusing on just one or maybe two keyword phrases. Don’t use the same keywords for all your pages or the search engines may see you as spamming the search engines.

Add your targeted keyphrases to the navigation links within your website and the use the keywords as your anchor text for links. Don’t make the mistake and think it’s alright to use the phrae ‘click here’. It’s NOT a keyphrase and you won’t get the traffic you expect using useless phrase like that.

If you are offering affordable SEO services then you link should look like: Affordable SEO Services as it will work much better than ‘click here’ will. Once you know what keyphrase you will focus on stay on topic or you will dilute the effect in the search engines.

NOTE: One or two links per article or post is fine, any more may just look spammy and cause your visitors to ignore the page and move on elsewhere. Think about how you feel when you are on other people’s sites where they have too many links.

Give your images relevant names so they become part of your SEO efforts and use the ALT tag to include a brief snippet of text to describe the image. Keep your images keyworded.

Search Engine Optimization is a long and sometimes laborious task but if you get the groundwork right from the start then it’s easy to build on.

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You’re asking why Squidoo? Well, since they launched the site has been an absolute Internet marketing phenomena.

Squidoo is a favorite of Google and it’s absolutely free!

It’s one of the easiest ways to gain more web traffic, thus getting you to the top of the rankings for long tail keyword, quickly and with the minimum of effort. However, it is a good idea to do a little more than just put a page up, so here are my top 10 Squidoo Marketing Tips:

1. Always create your Squidoo page with the keyword as your title.

2. Make sure your content is keyword focused. It is a good idea to keep adding fresh content on a regular basis. (But as always, be cognizant of your return on the time invested. It is no good spending hours dominating the search engines for a phase like
‘left handed basket weaving’. Sure you’ll be number 1, however, I’m sure no one would care.

3. Always remember, as top seo services always say,: the higher your ranking in your Squidoo category then the higher your rank will be in Google. (That same principle is being used by Google more and more, for example, videos have to become popular FIRST before being ranked in Google).

4. When submitting articles to the directories, always make sure one of the hyperlinks in your resource box your SQuidoo URL, hyper linked with your targeted keyword.

5. We’ll be talking a lot more about Social Bookmarking in weeks to come b, however don’t forget to social bookmark your Squidoo lens too! Bumpzee is always a good place to start.

6. Think of your Squidoo lens as another one of your web-sites. So, for example, if you are using any other marketing technique, such as classified ads or forum posting, then don’t forget to include your Squidoo lens as one of the targets.

7. Study squidoo FAQs. You are going to find out just how to tweak the engine under the bonnet. For example, You can check about their Lens Ranks automated algorithm they use to rank the lenses. They look at community ratings, lensmaster reputation, click through rates, frequency of updates, inbound and outbound links, rev-enue generated, and many other factors and give the lens a number.

8. Hop over to the home page of squidoo. Study Squidoo marketing strategy to your heart’s content. Always check out the forums.

9. And while you’re there, make a comment (or six) and add your link to your signature.

10. You might have gathered by now that Squidooing is a whole science by itself. Always think that many people earn a living by using Squidoo.

Finally you often find the best marketing tips on how to promote a site on the site itself (after all, they have a vested interest).

Here’s the advice Squidoo give themselves:

{Email it. To your friends, your mom, your boss. Don’t be shy about bragging, you deserve a little limelight! Email it to your family, friends or even your boss. Don’t be shy about bragging as you deserve a little limelight}.

Blog it. Post your lens to your blog. Send a note to someone you admire who runs a blog on your topic, and ask them to check out your lens. Sincere flattery gets you everywhere..

Link it. Link to the lens on your Facebook page, LinkedIn profile, Flickr profile, eBay auctions, email signature.. Create your own little traffic network and get discovered in more places. Wouldn’t you like to get found more online?

Group it! Check out a Group that’s always talking about your topic and request to join. Get friendly, get relevant, get feedback, get found. Compete. Stop by the Lens of the Day Group for inspiration from winning lenses. And if your lens is up to snuff, enter it in the contest..

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• Drive Traffic To Your Blog With Squidoo – Part I (bloggingot.com)

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