Scarborough Beach in Scarborough, Queensland.Image via Wikipedia

So what exactly is SEO (or Search Engine Optimization) and why is it so incredibly important that you understand it if you have an online business?  Even if you’re not the smartest guy on the net, it’s very easy to understand.

SEO is basically the process of selecting the most relevant targeted keyword(s) and keyword phrases related to your product, service, article, promotional offer, etc etc and ensuring that this particular phrase is going to actually show up in the search results when a person searches for your product.  There’s absolutely no point in having the prettiest website on the web if nobody can find your site in the search results and this is the main concept of SEO.

SEO basically involves optimizing or fine-tuning the information of your website along with the HTML and “Meta Tags” and also involves an appropriate link building process.  The greather the number of links to your webpages from other external sources, the more likely it is your site is considered relevant or these other external sources wouldn’t be linking to you (common sense isn’t it?)  Search Engines which comprise the most web-visitor queries are obviously Google, Yahoo, MSN but  there are also many other 2nd tier search engines as well (7search, searchfeed, enhance, kanoodle,  pageseeker, search123 as some examples.  Every search engine guards their ranking algorithm and secret methods very closely in an attempt to be known for finding the most valuable search-results and to prevent spam pages or automatically generated sites or programs from plugging up.  Many different factors are considered when a search engine ranks their results where the factors themselves and the weight each carries are constantly being enhanced.  These algorithms can vary so widely between search engines that a webpage that appears #1 in a particular search engine could rank #200 in another search engine.  I have no clue where my smartest guy on the web post ranks on some of the other search results, but since you likely have never heard those 2nd tier search engines I provided earlier, I’m not really concerned about ranking in their results – Google is the mother of all search engines anyway so that’s what I optimize on.  New sites don’t need to be “submitted” to search engines in order to be indexed.  One  backlink from a high-authority site will get the search engines to visit the new site and begin to spider or index its information.  It could take a few days to even weeks from the referring of a link from an established website for all the major search engine spiders to start visiting and indexing the new site.

If all of this doesn’t make any sense at all and you have no idea what the optimal keywords are to target for your specific  website or market, there are TONS of 3rd party consultants  out there who can help you out.   Reputable search engine promotion and optimization companies will examine  your site and provide suggestions to improve your search engine rankings which ultimately means more website traffic.  As an option, many will also provide ongoing consultation and reporting to monitor your website and make further recommendations for editing and other improvements to keep your site traffic flowing and your search engine ranking at it’s best. Traditionally  your search engine optimization expert works as a team with your web designer to establish an integrated strategy right away so that all aspects of design are considered at the same time.

Related articles by Zemanta

Reblog this post [with Zemanta]

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Filed under: ebooks resell rights

Like this post? Subscribe to my RSS feed and get loads more!