The definition of viral marketing depends on who you ask.Few individuals say that it is an unethical strategy like spam.But, truthfully, there is absolutely nothing unethical about it.Companies that make use of it are relying on word of mouth advertising to virtually sell their business, and word of mouth works exponentially.

Think about Mary Kay.They are overly expensive cosmetics that are no better than anything else out there on the market.  But the company has continued to be successful for one reason.Women buy them and then suggest that their friends buy them as well.

In order to be a successful Mary Kay representative, you would believe that the product is better.You would then tell all of your friends that the product is superior.  Next, you would ask your friends to sell the cosmetics.  Then, they would tell their friends, etc, etc, etc.

That’s real definition of viral marketing.  It is word of mouth advertising.You broadcast to your friends.  They tell their friends and the process continues exponentially until you, the business owner, have generated more sales than you might have ever dreamed possible.

It is commonly called a virus, because it multiplies, easily and readily throughout the population.  Any advertising strategy that encourages individuals to pass along your message to others is a viral marketing strategy.

There are classic examples of this strategy.“Hotmail” is the one.They usually offer a free service and every time that an person takes advantage of that service, by sending an e-mail, they also broadcast an advertisement to the recipient, asking them to sign up for their free e-mail service.

People love things that are free.  That’s a big part of the definition of viral marketing.You offer something for free, with the intention to generate sales at a later date.You must to be willing to wait.It may take a few months to see the sales figures grow, but eventually they will.

The free gifts keep your company’s name right in front of the consumer.It is not unlike the free calendars that banks, florists and insurance conpanies offered, before the advent of the internet.Each day, every customer saw that company’s name and anyone that came by their house saw it as well.

In these times, you can reach thousands upon thousands of customers with a single weekly e-mail.  What’s the real definition of viral marketing?It is putting your name out there, where all can view it.

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