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The Merits Of Key Word Phrases used in niche marketing

There is much controversy on whether keywords and keyword phrases are still needed. Here’s’ my take on this issue: Yes! Yes! Yes! Especially in Article Marketing. The key word meta tag my be dead but the essence of what the keyword does for search engines has not changed. Even when search engines base there rankings primarily website It is true that Google primarily scan for content and disregards any keywords in the meta tags, but what do you think thee Google scans are looking for? Google has to have some basis to list your articles or websites when someone does a search and the keyword phrase plays a very big part. For example if your were looking for “fishing equipment” , I am going to search on Google using these same two words. You are probably starting to understand the power of keyword phrases. Google is going to go out and find websites or articles that have the key word phrase or similar key words you have searched for. Maybe the meta tags do not hold any significance but keywords or a keyword phrase do.

Here are a few simple tips to generate a list of powerful keywords that you can use when you start writing your articles.

#1 – Identifying your niche market is so important, If you do not know precisely what you want to write about you are spinning your wheels. Niches, are a specific market derived from a much larger market. For example if I was trying to market fishing information about crappies, my market would be “fishing” and my niche would be “crappie fishing” My key word list would be based on the words “crappies” and “fishing”. If you have not identified what your market and what products you are trying to sell within that market, do not waist your time writing articles yet. You need to complete step #1 if you want to be successful.

#2 - After you have discovered your niche market you will be ready to move on and start developing your keyword or key word phrase list. Enter the following link in your browser to go to Google’s Awords webpage and sign up for a free account if you can’t access the keyword tools directly.. .

Here’s a link to their tool: https://adwords.google.com/select/KeywordToolExternal

Now use the following keyword for an example by typing the following word “fishing “ into the box that says Enter one keyword or phrase per line: You will notice that the results are way to broad if I were selling information related to crappie fishing. Let be more specific and enter the keyword phrase “article marketing” , Now were talking! This phrase is not near as competitive and has 100’s of key word phrases you would start building a key word list for articles about article marketing. Of course this is only an example you could use this technique for any market. What you want to do now is download the resulting list to you PC, I always Microsoft excel to help build my lists but any software that you can store your results would work well. You will now need to prioritize and weed out phrases that are too competitive or have a very low monthly search volume, so pay close attention to the two columns in the report that have the headings “Advertiser Competition” and “Approx Search Volume:” respectively.

To determine if a phrase is too competitive look at the rectangular box right under the key word phrase under the “Advertiser Competition” column. Look at the box and if the color is green and extends more than half way across the box, delete it or put it at the bottom of your list. Here’s a tip I use. Concentrate on words or phrases where the green bar is no more that ¼ the way across, and search volume that is greater that 1000.

Well folks, its time to start writing your articles {I recommend you just start writing what ever comes to your mind then refine your article, it’s a bit like brain storming and works for me so I can get all my ideas on paper. It has been my experience it is better to just start writing your topic and let your expertise flow into your words before you worry about inserting your key words or keyword phrases.} You need to focus on writing 300 to 600 words in length, it seems people will read your articles more often if they are within this word count range. After you have written down your ideas its time to refine your article by inserting at least two different keyword phrases that refer directly to your articles content. Make sure you only repeat a keyword or keyword phrase every 100 words no less or you could penalized by the search engines for what is called “keyword stuffing” Also , for example the keyword phrase article marketing automation or any variation that had the first two words the same then I could only be used them every 100 words. Count the number of words in your article and divide by 100, if I had a 300 word article I could use the keyword phrase say “home based business” three times spaced between a 100 word count. {You can mix up your keyword phrases so each word is not exactly the same but be careful. Of course if you get creative you could vary your words so they are not exact and get even more value out of this same phrase.}

Good luck on your article marketing endeavors ! remember keywords and keyword phrases are very important to identify your niche market when you write articles.

Mark Fleagle owner of the article-miracle.com is an expert author at Ezinearticles.com and a silver member at Searchwarp.com Learn how to increase your website traffic using article marketing the right way! Learn why the most successful website owners have migrated to Article Marketing Automation Details Here: http://www.article-miracle.com

Also Click Here For more detailed information on key word phrase

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