The “No Install” Strategy

The “there’s no software to install…” strategy tells your prospects that your product won’t require any software to use it. Many people, even today, are software- or computer-phobic and don’t want to go through the hassle to gain their desired benefits with products that take complicated software to run.

Just in the last two days I have helped friends who have installed some sort of software on their computers get out of a pinch. It blows me away how many people don’t have virus scan software.

If you’re going to install any software on your computer it should be first a virus scanner that is constantly updated and a spyware detector is also a good move.

But telling people that you can help them earn a living online with the need to install any more software on your system will excite your readers.

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