Blog Action Day: Think about your environment.
Image by millzero.com via Flickr

If you think of it, today’s highest-earning blogs didn’t reach their coveted spot by accident.  Instead, they made the most of the resources and tools that were available to them.  And if you think that successful blogging is all about working on the right marketing strategy and coming up with good posts, then you’re missing out on one of the more basic things that make a blog work:  its niche or general topic.

If the general topic covered by a blog is so important, then which niche should you choose to make money blogging?  Below is a list of popular blog niches that have been dominating the blogosphere and pulling in all the traffic.  Which one are you most interested in?

1.   Technology

With more and more gadgets being produced and released today, consumers are only too eager to learn more about their favorite brands and find reviews about products that have yet to hit the market.  The rising popularity and diversity that distinguishes the world of computers and digital technology make this subject a most lucrative one, as Boingboing.net, TechCrunch.com, and Engadget.com have consistently proven to us.  If you’re a techie who can’t get enough of the latest digital creations and innovations, then this niche is easily for you.

2.  Politics

Blogs that provide political commentary have also made their mark on the blogosphere, with the likes of The Huffington Post making millions of dollars each year.  Sites like these provide information and insights on current world events, creating a venue for discussion between the blogger and his/her audience.  If political commentary is your cup of tea, why don’t you start your own political blog and give The Huffington Post some competition to reckon with?

3.  Entertainment

Call these blogs what you will – cheap, trashy, mean – but you can’t deny the fact that they’re a hit with the public.  Not only are they a hit; they’re also making much more money than other blogs are.  This is because blogs like Perez Hilton pander to a very basic, human desire to know what’s going on with other people’s lives, especially when these people happen to be rich and famous.  If Hollywood is your thing and you have a penchant for digging out other people’s dirty secrets, why don’t you give this niche a shot?

4.  Personal Blogs

If you think that your life is filled with too many juicy misadventures to be kept a secret, then why not start your own personal blog detailing your experiences for the public to gobble up?  That’s exactly what bloggers like Tucker Max did: they took their own lives, slapped it onto their blogs, and earned money for their efforts.

Ultimately, the best topic for your blog is one that you’re most interested in, since that means that you can sustain the daily task of updating and maintaining your site.  Riding on the popularity of a specific niche alone isn’t actually a guarantee that your blog will be successful  — what you really need is to mix that with a lot of hard work, quality blogging, and enough business smarts, and you’re on your way to a long-term, solid profit.

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