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Search engine rankings can mean different things to different people. Some people may think they rank number one in the search engines. However, they actually only have one keyword term that has a number one position in Google. And that keyword may not receive actually add any real benefit to their website at all. Which is why every site owner needs to understand the difference between ranking well and gaining a few good keyword page positions.

It’s time to understand a few search engine optimization terms so that you can better understand what will actually improve your own search engine results.

In general a search is conducted in a search engine like Google using keywords that represent the information the user is seeking.In most cases the result is a listing of links to websites that contain content that is relative to their keyword search term.

Some people think of each listing as a rank. So, if your site comes up in the top number one spot, you’ve achieved a number one ranking. The results on this page are also referred to as page positions. Each link represents a page position. If your site is listed as the first link, than your site has a number one page position.

I personally like to refer to each of these results as page positions because a few years back Google introduced a system that gives each page of every website a page rank. And it can become confusing to talk about achieving a high page rank when it can refer to either a high page position or a high Google PR (page rank).

Perhaps it would do well to consider ranking in a more general way. A site that ranks well will have many traffic generating keyword search terms that obtain a high page position in the search results

Let’s get back to obtaining a high page position in the search results. Many SEO savvy marketers will gain new clients that want to obtain a higher page position in the search results by promising them a “high rank”. Included in this promise is offering to help their website rank well for search terms that include the name of their City and State. The price for this service can be anywhere from $60.00 a month to thousands of dollars a month.

If your site ranks well due to 20 keyword search terms, you need to know the value of those keyword search terms. What a business owner needs to understand is that obtaining a high page position for any keyword search term is only beneficial if it is a keyword term or phrase that their clients are using to find their type of business.

How many people in San Francisco use the keyword search term, “Sam’s pest control, San Francisco, CA”? Most likely only people who already know about Sam’s pest control.

On the other hand obtaining the number one position for the search term, “San Francisco Pest Control,” a keyword search term that people do type into Google could be worth the time, money and effort to achieve it.

The fact is any SEO savvy person can help your site rank well for a whole keyword search terms that add little or no value to your site simply by adding the name of your business and the city and state to the keyword phrase. This little trick is something that can be done one time to your site with about 5 minutes spent off your site. I’ve seem many clients faces turn very red in anger after they understand just how much money they’ve wasted paying for SEO services like this.

The more you understand the basics of search engine optimization the more equipped you will be to spend your money wisely on SEO for your own business website online. Learn more about Redding search engine optimization services at ReddingSEO.com.

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