Here you will see some viral marketing examples that are considered effective by Business Week and other experts.The specific techniques used vary greatly and they were effective for a variety of different reasons.These simply inspired curiosity.

In 2001, Business Week cited advertising for the Blair Witch Project as a striking example of viral marketing.  The advertising campaign insinuated that the footage was “real”, filmed by a group of college students that had disappeared, presumably leaving only their video camera behind.

Teasers were first seen on TV and then posted on the internet.Viewers were enlisted to share the footage with friends.The film grossed over $248 million around the world and cost only $35,000 to produce.Who wouldn’t want to see sky high profits like that?

Burger King’s “Subservient Chicken” was commented on in Wired as a successful campaign example.Although it is quite difficult to assess the amount of new customers that Burger King has attracted with this specific campaign, it is a popular website.

Some more “down to earth” viral marketing examples for those of you that may be trying to grow your own business are newsletters and automated e-mails.  With minimal software, you can suggest that visitors to your website sign up for your newsletter.That allows you their email address.

In each newsletter, you could ask for the email addresses of accociates that would also be interested in your products or services.You can imagine how this could increase your contact base most quickly.  You don’t have to worry about being called a spammer, because the customer requested the newsletter.

A wildly effective viral marketing example, according to many experts, is the single line method used by “Hotmail”.  They allow people to sign up for free e-mail.  At the bottom of every free e-mail a person sends, there is a single one line message that reads “Get your private, free e-mail at http://www.hotmail.com”.The website address is a link as well.

All that they had to do was wait for thousands and thousands of people to sign up without much to do other than sit back.Most people love anything that is free.The most effective campaigns always offer something complimentary, whether it be playing with a virtual sheep or reading a newsletter that are highly relevant to the individual.

If you are able to get people to tell their friends about your product, the ripple effect spreads like a virus, thus coining the phrase.There are many viral marketing examples.Anyone that is not at least attempting to do it is not growing their business as much as they could.

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