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While performing SEO services, search engine expert consider one of two factors:
• Good SEO Practices must be adapted.
• Discover what the search engine is searching for and optimization should be done accordingly.
We must be aware of the 30-40 percent of search engine market , MSN and Yahoo. MSN and Yahoo search engines are same in their difference with the Google.
On-page factors:
MSN and Yahoo offer more importance to on-page seo web design and optimization than Google.
• Keyword Density: Yahoo and MSN give more importance to the keyword density than Google. The keyword density tolerance of MSN and Yahoo are pretty higher than the Google. There is no need to over-do the keyword density. 3%of keyword density is perfect.
• Key phrases word must be put in the content with different in phrases.
• Title Tags: The Title Tag take in as a part the keyphrase and key words in the beginning. There is no need to write the name of the website at the title tag of every page. Just include the primary keyword phrase for the first page, following your name.
• Meta Tags: Google search engine stay away from Meta Tags but Yahoo and MSN do consider them.
• Keywords tag: It is recommended to use15 keyword phrases which are within the content and to avoid keyword spamming. Yahoo and MSN can penalize for keyword spamming.
• Description tag is quite significance for Google search engine.
• Content tags (H1, H2, bullets, italics, bold) In Google, use the primary keyword phrase in H1 tags You can also use H2 and H3 tags. Keyphase can be used in italics and bold.
• Clean code: Clean code is one of the most important features of Yahoo and MSN. Your web site HTML code is clean and obedient for W3 standard.
• Internal linking: Internal Linking plays major role in Yahoo and MSN whereas Google pays less attention to Internal Linking.
Offpage factors: MSN and Yahoo have given significance to the number of incoming link, anchor text, but the degree on thematic link is not close to Google. Yahoo and MSN have an inclination towards the Google’s affinity with domain and the website link-aging.
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