As an affiliate manager, there are many different choices when it comes to giving affiliates items for promoting your products and services.  In the past, you may have posted graphic or text ads on your website or blog for affiliates to use; or perhaps even crafted an email ad for affiliates to send to their mailing list.  Those are great ways to drive traffic.  Another way is with product reviews.

Writing product reviews works great for affiliate sales for many reasons. First of all, website visitors on a regular basis trust the affiliate’s opinions and advice.  Those reading the reviews have come to know, trust and see the affiliate as an expert in their field, therefore, when they are recommended a product or service from them, they tend to listen.

Secondly, reviews add a personal touch to a website.  Most reviews will list the reviewers’ name as well as the location they live in.  Your reader will think “Wow, this is a real person, just like me.  They used this product and these are the results they got.” This makes the reader more open to trying the product.

When you a standard ad is placed in front of readers, they may be a bit skeptical.  They know that the company wrote the ad, so of course the company will say great things about the product.  When they see a great review coming from a real person, the reader takes that as a solid recommendation.

When writing a review, the first part, also known as the preamble, should contain the name and location of the reviewer, the name of the product, the price of the product, and a location to buy the product.  That is where you can include your affiliate link.

The next section should contain the product description.  Let the reader know what the product consists of, such as an ebook, a special report, a piece of software, a membership site, etc. Don’t forget to include details of how the product will be delivered, as some products can be downloaded directly and some are shipped in the mail.  Also take the time to list some features and benefits of the product.

Once that portion is complete, it’s time to write about the product’s performance.  How did the product hold up to the company’s claims?  Did it perform to expectations or were you dissatisfied?  End your review with a brief summary, letting the reader know in a couple sentences if the product was worth the money, and would be one they would to a friend.

When writing reviews, it is important to keep things very honest.  If a product performed wonderfully, let the reader know.  If you were dissatisfied on a few features, let them know.  Sometimes, a reader will decide to try the product anyway.

Reviews definitely add a lot to affiliate promotions and they can boost your affiliate sales as well.  If you don’t have time to write them yourself, you can find some through private label rights packages, or you can ask your readers to send in some of their own.

Don’t forget to send a few of your super affiliates the product for a review as well.  If you plan to make it available to other affiliates, make that known up front too.

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